Conscious Transformation References

Anton Exner
2 min readNov 23, 2020


Social Memory Complex.

Here’s a regularly updated collection of reflections that a conscious-driven approach matters:

Calvin Klein — One Future

The brand enlisted 11 everyday young adults across the country to share their own experiences, perspectives and hopes for the future.

pinqponq — Unisex Apparel

“… The unisex idea originally comes from early sportswear, which allowed women to wear pants during sports. This developed into a fashion movement in which the gender recedes into the background. However, unisex also means less complexity and thus a more sustainable collection structure by avoiding overproduction.”

LEGO — Wind Turbine

Inspiring playfully for sustainably, manufactured from sourced plant-based plastic.

Hornbach — Day One Camps

The hardware store offers space for children to improve their social and of course crafting skills in order to build a better world.

TED — Words And Actions Shape Your Brain

The limits of my language mean the limits of my world.”

Deloitte Trend Report — Purpose Is Everything

“…Purpose-driven companies witness higher market share gains and grow three times faster on average than their competitors.”

Uber — 20,000 free rides for healthcare workers

Along #MoveWhatMatters the transportation service advised their customers to avoid unnecessary rides and updated their app with the option ‘UberMedics’ so healthcare workers were able to drive for free.

nu Company — Letter to the Ministry

When a chocolate bar gets political and plant trees for every sold item:

To be continued …



Anton Exner

Creative Shaman | — guiding businesses to conscious-driven solutions 🖤