Social Memory Complex.

Here’s a regularly updated collection of reflections that a conscious-driven approach matters:

Calvin Klein — One Future

The brand enlisted 11 everyday young adults across the country to share their own experiences, perspectives and hopes for the future.

pinqponq — Unisex Apparel

“… The unisex idea originally comes from early sportswear, which allowed women to wear pants during sports. This developed into a fashion movement in which the gender recedes into the background. However, unisex also means less complexity and thus a more sustainable collection structure by avoiding overproduction.”

LEGO — Wind Turbine

Inspiring playfully for sustainably, manufactured from sourced plant-based plastic.

Hornbach — Day One Camps

The hardware store offers space for children to…


Everything you can imagine is real.

Along Google’s latest announcement of acquiring North to expand their ambitions towards Augmented Reality / ambient computing, I’d like to share my *core idea of Solvish – a platform for social problems, that went live on 11.11.2011.

Already during my studies, I was encouraged to implement this technology in branding experiences:


Express yourself.

Saluton Mastercard,

Your claim ‘priceless’ always fascinated me, it’s just … priceless. But in my eyes it lacks in expression. Especially regarding todays demands of society, backed up by human-centered marketing approaches.

PRESTIGE

Money for possessions surely stays relevant, but looses more and more its affection in that matter. The new status will be defined by investing in oneself based on personal experiences, achievements or relationships.

Therefore it would be worthwhile for Fintech business to encourage people for new perceptions like ‘what if money was no object’. Assuming that this way of thinking would make money less desirable is…


Guidance.

With ‘Purpose’ on the rise, ‘Digital Transformation’ needs to follow suit. In this spirit I want to promote a concious-driven communication strategy.

Next to a collection of references, find here my own examples that this approach matters:

PERSPECTIVE

Life is less about what happens, but how you respond.

So free yourself from being a victim.

Wether you are a health insurance or an eyewear manufacturer that changes perspectives. For instance from being buried to actually been planted …

KNOW THYSELF


Nature’s calling.

Perception of Gaia by ‘Animatrix’

ORDER

It obviously means chaos when the creating force is threatened by the preserving one. Therefore, the striking femininity of today is more than welcome. While masculine traits like disruption have shaped events in the past, it is now time to heal in order to restore balance.

DUALITY

The accompanying debate on equality or quota is important, but in my view only short-lived. Perhaps we should think more in terms of how absolutely necessary female qualities are for business purposes — far from superficialities. For example, to pursue collaboration instead of competition.

NOWNESS

Along with this blossoming awareness, it is also…


Ready to get my hands dirty.

Saluton starseeds of Kalu Yala,

I would love to empower your students in launching their services and products by applying the Design Sprint approach. As a certified Design Sprint Master I’m convinced it is one of the most effective methods for prototyping.

Furthermore, I would set up Design Sprint workshops based on your values to create new partnerships with companies. Sustainable living, inspiring location, healthy nutrition and mindful activities such as meditation or yoga would help the businesses tackle their challenges from a different perspective. …


Make Believe.

Saluton WeGrow,

Kids are born woke and it’s our duty to preserve it.

As a member of WeWork I recently had the pleasure to listen to Mick McConnell. His presentation inspired me to apply for a Mentor & Business Development role at your planet.


Do it.

Saluton WeWork,

As a member of WeWork I recently had the pleasure to listen to Mick McConnell. His presentation inspired me to apply for a Brand Strategy & Business Design role at your company.

You have my attention

A while ago I stumbled upon your WeLive Concept which showed me that you have figured out your ‘why’. Now you’re much more to me than just a co-working space.


Love yourself.

I’d like to use this opportunity to record my previous commitment such as outlining new ideas to improve education:

Homework

When the iPad got released, my first intuitive thought was, that such a device would have been a conducive platform for educational software during my school days. That’s why I setup a concept for an application as my final major project.

My approach was to optimize the most elementary part of education: Homework! In this manner it was important to me, that along a specific task collaborative lines of thoughts can be comprehensibly displayed and individual strengths promoted:

Abstract of screenshots


You do you.

Saluton Media Agencies,

let’s agree, that Influencers are people who found a way to follow their own self-determined passions by using a combination of digital possibilities that pays the bills. Media Agencies are multipliers who are strengthening the commercialization and have an interest that this type of marketing achieves a lasting acceptance.

This requires maintenance.

Grow

While Media Agencies swarm around emerging or established Influencers, it makes sense to care about the offspring (no age limit) by raising awareness for individual passions and the outlook to make a living out of it.

How can Media Agencies present themselves…

Anton Exner

Creative Shaman | www.antonexner.com — guiding businesses to conscious-driven solutions 🖤

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